As a 10 year Bonnaroo sponsor, Garnier Fructis is no stranger to the music scene. For festival-goers there's so much to plan for: who's playing at what stage, what outfit to wear, and even how to style your hair! And for us, our photographer team, Brinson+Banks, and partner, Refinery 29, it was a playground full of style and self expression.
Creative Role / ACD, Creative Lead, Creative + Art Direction, Producer, PrePro + Post
STYLE SPOTTING IRL
Traveling from Coachella to Bonnaroo to Firefly to iHeartRadio, we created on-the-spot photoshoots in between heat breaks and scheduled influencer shoots. For a better understanding of creating digital brand content during festival season checkout our PDN interview.
PARTNER CONTENT photoSHOOT
Creating additional content with R29, we brought much needed hair inspiration, how-to's, and product suggestions to achieve any look to festival-goers across the nation.
Along with mobile-friendly partner content, which serve as inspiration while visiting Garnier activations, on-the-go festival shoots driving real-time posts round out this robust digital/social user journey.
Garnier + R29's partnership continued with a film that captured the poolside vibe, fun, and the event-worthy hair—styled free of charge at the Garnier Fructis Hair Hotspot, a pop-up styling bar.