STEFANI COTTRILL / Creative Direction + Design
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FRUCTIS + TORI

Building off their music festival presence and leveraging their partnership with iHeartRadio, Garnier Fructis Style wanted to convey how style and music go hand-in-hand. Enlisting YouTube sensation, Tess Christine, and hot-off-the-presses musician, Tori Kelly, we created a high-energy, candid interview leading up to the festival itself. 8 hours, 5 clients, 2 talent acquisitions, entourage + glamsquad (x2) = GFS's first girl-powered, style-filled digital content series. 

Creative Role / Creative Director, Creative + Art Direction, Concept, Design, Wardrobe/Set/Prop Stylist, PrePro + Post

From her songs to her style and everything in between...

SOCIAL

SOCIAL

Utilizing Garnier's social channels, as well as our partner's feeds, allows us to drive engagement while connecting with 2 new communities—strengthening the bond between brand loyalists and encouraging switchers.

 We continued the campaign during the festival—remaining relevant with bonus content and additional influencer partnerships. 

We continued the campaign during the festival—remaining relevant with bonus content and additional influencer partnerships. 

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