Teens have a lot of life to get to livin’ and acne concerns are only holding them back. L’Oreal’s AcneFree dialed into this emotional space and has a solution—many solutions. Treating acne can be a breeze with their simple skincare routines and effective derm-backed products. As their first play into content creation, this series—6 playful lifestyle, product tutorials and 2 hero videos starring Disney actress and musician Laura Marano—not only educates teens about skincare but also drives an underlying message to embrace your face.
Role / Creative Director, Film Director, Client Management, Creative + Art Direction, Concept Creation, Pre-Production + Post-Production, Design, Set + Prop Stylist, Producer
“WITCHY Vibes” film
“It’s seriously magical—no pun intended.”
“MASK it” Film
A multipurpose acne treatment? Yep, use as a cleanser or a mask!
“TERMINATOR 10” film
Spot treatment that packs a punch.
“bye bye blackheads” film
Scrub those blackheads away…
SOCIAL
SNAPCHAT + STORIES
Had fun being so hands on for these—from concepting to doing the editing and motion graphics.
ALL / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / OREO STAY PLAYFUL / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / CLEAN + CLEAR / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TINA FEY + GARNIER NUTRISSE / GARNIER THE WHOLE PICTURE / JOHNSON'S WHY COTTON / TORI KELLY + GARNIER FRUCTIS / ACUVUE GLOBAL / GARNIER SKINACTIVE / MISC.