STEFANI COTTRILL / Creative Direction + Design
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NEUTROGENA

With the latest tech and an affordable price tag, Neutrogena’s Skin360 powered by FitSkin™ is a new at-home solution for consumers to analyze and treat their skin problems. As a new product innovation, Skin360 needed digital representation on the Neutrogena site. Developing a launch look and feel, conveying technological information, and ensuring an effective user experience all within a responsive design were essential factors to reach and drive their predominantly mobile consumer to purchase.

Creative Role / Creative Director, Creative + Art Direction, Concept, Design, UX

CONSUMER JOURNEY

CONSUMER JOURNEY

UI SKETCHES

UI SKETCHES

MOBILE

MOBILE

Landing Page

 Product Detail Page

Product Detail Page

DESKTOP

DESKTOP

 Landing Page

Landing Page

 Product Detail Page

Product Detail Page

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