Although carrying the same base brand name, Nexium and Nexium 24HR, are actually competitors and pharmaceutically designed differently. As Nexium 24HR's over-the-counter launch date became more of a reality, our client needed to ensure consumers continued to ask their doctor for the stronger and more fast-acting prescription Nexium. Needing to stand out in an ever-growing and extremely competitive industry, we set the bar with a powerful message and a partnership with a world class Swedish director.
Creative Role / ACD, Creative Lead, Creative + Art Direction, Concept, Design, PrePro + Post
7 long, fun-filled days + a slew of new international friends = 2 premium, beautiful spots!