STEFANI COTTRILL / Creative Direction + Design
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PROGRESSO

For the launch of new Progresso Recipe Starters this mobile site is driven by QR codes found on the products themselves. Through instant recipe discovery, consumers can get a variety of recipe ideas per can, encouraging more in-store purchases. Keeping the site simple and easy to navigate were key factors in the design and functionality. And rotating tiles maximize the delicious, savory meals Mom can quickly achieve with the help of this new product.

Creative Role / ACD, Creative + Art Direction, Concept, Design, UX

UI SKETCHES

UI SKETCHES

HOMEPAGE

HOMEPAGE

Users scroll through visually engaging tiles — selecting any of which will feature a recipe or product info. 

ABOUT RECIPE STARTERS

ABOUT RECIPE STARTERS

Users can deep dive into each of the 5 products and get featured, related videos and recipes.

RECIPE CATALOG

RECIPE CATALOG

Users can easily explore a variety of recipes available per product via the recipe catalog.

RECIPE DETAILS

RECIPE DETAILS

One click away from featured recipes, users can get cooking immediately. 

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