STEFANI COTTRILL / Creative Direction + Design


Brands that stand the test of time do so because they know how to innovate and adapt to both their consumer and the times. Johnson’s realized it was time for a relaunch! With new formulas, a new look, and a new campaign—Johnson’s Choose Gentle—this baby brand is ready for a new consumer base and increased ROI.

As the first film creative revealed to consumers during the relaunch, We Choose, dives into what “gentle” means from the consumers' POV as well as encapsulates Johnson’s transformative values.

Creative Role / Creative Director, Creative + Art Direction, Concept, Design, PrePro + Post


We choose :15

Optimized for social, we convey an emotional hook + product RTB that resonates with millions of parents.




As a result of 2 global shoots, capturing motion + stills, a well thought out social calendar develops with 6 months of snackable content.