STEFANI COTTRILL / Creative Direction + Design


One of the biggest goals during Johnson’s relaunch was to create helpful and relevant content for their consumers. Everything baby can sometimes seem a little overwhelming—but it doesn’t have to be.

Shot with real families, and for global use, anyone can watch these relatable and inspirational how-to videos to gain the knowledge and confidence needed to care for their little ones.

Creative Role / Creative Director, Director, Creative + Art Direction, Concept, Design, PrePro + Post

Newborn Bath

Gentle, loving touch during bath time supports baby’s happy, healthy development.

Baby Sleep

A good night’s sleep starts with a good bedtime routine.

Baby Massage

Tips + tricks and bonding benefits of routine baby massage.


Toddler Hair

Spend less time dealing with knots and tangles and make more of your time together!