Everyone loves Tina Fey and Tina Fey loves Garnier Nutrisse. While maximizing a broadcast shoot, the digital team had 10 minutes to shoot a campaign that would last all quarter. Partnering with our Nutrisse spokesperson, Tina delivers her usual comic relief in this tell-it-like-it-is digital series, Words of Wisdom by Tina Fey. This mini series brings some much needed levity to at-home hair coloring—a process that many consumers believe is too complicated to achieve on their own. Released weekly, Tina shares some wisdom about life and Nutrisse permanent hair color, so prepare to get schooled in all 9 episodes.
Role / ACD, Creative Lead, Creative + Art Direction, Concept Creation, Design, Pre-Production + Post-Production
film
“BLONDES VS BRUNETTES”
Who really has more fun?
“A four-letter word a lady should never say…”
SITE, social, + CRM
Developing a teaser campaign across all of Garnier's social channels drove awareness—while pulling bonus content for weekly posts drove engagement throughout the course of the series.
film OUTTAKES
They’re always fun to look back on.
ALL / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / OREO STAY PLAYFUL / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / CLEAN + CLEAR / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TINA FEY + GARNIER NUTRISSE / GARNIER THE WHOLE PICTURE / JOHNSON'S WHY COTTON / TORI KELLY + GARNIER FRUCTIS / ACUVUE GLOBAL / GARNIER SKINACTIVE / MISC.